Pooja Weller, Co-Founder
Lead Digital Designer
Tell us about your background of your business and yourself.
The Row Home LLC was founded in 2014, it was established to provide business and communication consulting for small to medium size businesses. I co-founded this company with Jan (pronounced: Yann) Weller, my husband and business partner, who has an MBA from Manchester Business School.
This isn't the first time we've started a business. In 2001, we had a product design and manufacturing company in Germany, which we sold in 2008. We grew it over the years gaining business from large multi-million dollar companies, winning endorsements from Formula 1 driver: Nick Heidfeld, appearing on QVC and coming up as finalists at the ISPO Munich in 2007. We were one of the first to successfully bring the direct-to-consumer retailing strategy to fruition using E-commerce and social marketing strategies, and becoming one of the youngest entrepreneurs on Amazon.de.
I have a Bachelor of Arts in Advertising from Pepperdine University. I worked on 3 continents with, and for small to multi-million dollar businesses, in-house and remotely, I trained and mentored new hires, established teams, and business owners on how to communicate their brand effectively.
What inspired you to pursue your profession?
It all started with an internship in Hong Kong with the agency BBDO/Chait/Day, I shadowed an advertising professional for weeks watching the dynamics of communication and design collide. It was inspiring!